Giving Back: Why your business needs a sustainable plan

On a daily basis, or so it seems, I’m inundated with requests to volunteer, donate, or give back in some way or another. From donation canisters at checkout stands to Girl Scout cookies and wrapping paper at my door, the requests seem to be never ending. You help and turn around only to find another request.

As human beings on this planet, especially in such fortunate positions (we are, after all, using the internet which is more than most can afford) it is vital we give back to our communities and world.

Because the guilt factor can be so strong (it’s really impossible to give to everyone), it’s important to find your style of giving. Are you most comfortable spreading your pocket change out among various people and organizations or do you prefer pooling your resources (time and/or money) into one specific area? Both are great ways to help, just know your style.

I enjoy the art of giving and have donated thousands of my own hours and money throughout my life. Sometimes we can get so wrapped up in giving that we forget about our own needs. I’ve seen businesses close because the owners are a bit too generous. If a business closes because they aren’t getting by, they are helping far fewer people in the end because their efforts are not long term and sustainable.

The Lesson: Businesses need a PLAN FOR GIVING.

(Originally posted at Twolia)